Wednesday, May 20, 2009

Greenwashing; What Harm Can it Really Do?




Well I admit it…I've become a victim of the greenwashing trend sweeping our nation. You may have noticed little activity on the site as of late. That's because I've been so overloaded with everything "green" that I got disgusted with it all and pulled away. Yes…even the guy who owns SustainableDE.com and wants to take the doom and gloom out of sustainable living has been hit by the negativity brought on by an overload of all things "green". I got to the point where I was throwing out every magazine I had that had anything about "green" on the cover. And I suspect I'm not the only one who has been affected like this. We all need to stand up and fight for true sustainable living, and not buy into all the greenwashing going on. Because sustainable living really is such a wonderful way to live. And we need to spread our knowledge about sustainable living to those around us in order to empower them toward sustainable living. But when we buy into greenwashing – and worse,when we promote it – we make the problem worse, which results in more people going the other way. And that's no good.

This site is meant to be a filter for all the greenwashing out there. I will continue to work to only feature businesses and information that is credible. If something slips by me, please let me know.

Here's to truly sustainable living.

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